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Monthly Value Program (MVP): 5 Step Strategy for Downsizing Your Home

5 Essential Marketing Activities
Download the August Calendar by clicking here: August 2019 – MVP – Calendar
  1. A CRM that contains your network’s contact information
  2. If you choose to use the Blog Post, you will need a website that allows you to create posts.
    • As a Marketing Club member, the posts are uploaded automatically to your AgentID Site if you have it activated. Click on the “AgentID Site” course card in your Paperless Agent Dashboard to get started.
  3. A way to customize the Report, which we offer in three formats. You only need to have one of these programs to edit the Report:
  4. A Facebook Page
  5. A way to send emails
  6. OPTIONAL: A LinkedIn Profile Page, an Instagram Account, a YouTube Channel

Essential Activities

The Monthly Value Program is released on the first day of the month. It is automatically published to your AgentID Site if you’ve set one up.
If you haven’t set up your
AgentID Site and would like to do so, access instructions here.

OPTIONAL: Customize the Post for Your Local Market

If you prefer to post the blog to your own website, click the image to download and then get the content by clicking the button below the image.

Click for Monthly Blog Post Content

Download Blog Content in Word (.docx) Format

Need Help?

  • Update email content and add blog post link
  • Send to all your contacts that you have an email address for.
Download and Customize (Optional) Report:

Download PDF Version
Download PowerPoint (.pptx) Version
Download Keynote (.key) Version

Need Help?
  • Post the copy below to your Facebook Business or Public Figure Page. If the link preview that pops up when you add your blog post doesn’t show the image below, consider adding it as a photo to your post.
    Post Content (click to copy):

    It’s August, which means students across the country are preparing to go back to school. And if you have kids in college, you may be preparing to say goodbye.

    Moving away from home is a rite of passage. And while it can be scary (for both kids and parents), it’s an important step towards adulthood.

    But what about Mom and Dad? What’s your next step? If you’re faced with an empty nest and thinking about moving, you should check out my latest blog post: “5 Step Strategy to Downsizing Your Home”

    [insert link to post]

    Then message me or give me a call. I’d love to help you discover the possibilities your next stage of life has to offer! 🛫⛳💃

  • Share link from Business page to your personal profile
  • Later in the month, post to your Facebook Business or Public Figure Page again using this new post copy and image.
    Post Content (click to copy):

    If you know me well, you know that I became a real estate agent because I enjoy helping people.

    And while I love working with clients who are searching for their dream home, some of my most rewarding professional experiences have involved clients who don’t want to move at all.

    Let’s face it, not every move is a happy one. From divorce to job loss to aging, sometimes we are forced to say goodbye to a home we love before we’re ready. My latest blog post offers tips and guidance for downsizing. It also covers many of the benefits of living simply at any age and stage of life.

    👉 5 Step Strategy for Downsizing Your Home: [insert link to post]

    If you are facing a difficult move and looking for an agent who is compassionate and respectful of your circumstances, I’d love to help. Message or call me to schedule a free consultation.

  • Boost the Post on Business Page to the people in your sphere

Video Prompt

  • Record Video
    Video Prompt:
    • Share a personal story about when you downsized or helped a family member or client downsize for a new stage of life.
    • Talk about how you understand that it can be difficult and the reasons why.
    • Then focus on the positive benefits of “rightsizing,” or moving into a home that better suits your current needs.
    • Suggest they check out your latest blog post with a “5 Step Strategy for Downsizing Your Home” and give you a call if they are considering a move.
  • Post on Business Page
  • Boost the Video

Need Help?
  • Phone Script:
    Hi [NAME],

    This is [Your Name] at [Company]. I just wanted to say hi and check in. How’s everything with you and the family?

    [pause for response]

    I also wanted to check in because I published a blog post recently on downsizing to a smaller home, and I’ve had so many people reach out and share stories about their own experiences. Some after a divorce or a job loss, and others who have helped their parents or grandparents move when they could no longer manage to live alone.

    I realize what a tough situation this can be for so many. In fact, I went through it when [share a personal story.]

    I just wanted to offer my help and support if you or someone you know is going through a similar situation.

Optional Activities

Post Content (click to copy):

It’s August, which means students across the country are preparing to go back to school. And if you have kids in college, you may be preparing to say goodbye.

Moving away from home is a rite of passage. And while it can be scary (for both kids and parents), it’s an important step towards adulthood.

But what about Mom and Dad? What’s your next step? If you’re faced with an empty nest and thinking about moving, you should check out my latest blog post: “5 Step Strategy to Downsizing Your Home.” (link in profile)

Then message me or give me a call. I’d love to help you discover the possibilities your next stage of life has to offer! 🛫⛳💃

Suggested Hashtags (click to copy):

: #realestate #realtor #realestateagent #realestateexperts #realestatetips #realestategoals #realestatemarket #homesearch  #homeseller #homebuyer #retirement #downsize #declutter #simpleliving #livesimply #minimalist #emptynest

Also include at least one local hashtag, ex: #austinrealestate or #austinhomes

Need Help?

Post Content (Click to Copy):

Are you ready to #downsize and #declutter? Start your journey to #simpleliving with these 5 steps.

Need Help?

Click for Posting to LinkedIn Instructions

Post Image (Click to Download):

Post Content (Click to Copy):

Are you ready to rightsize your home for your next stage of life? My latest article outlines 5 steps for #downsizing success.

Suggested Hashtags (click to copy):

#realestate #housing #personalfinance #homesellers #homebuyers #retirement

Also include at least one local hashtag, ex: #austin #austinrealestate or #austinhomes

Click for LinkedIn Article Content

Need Help?

Print the Report to use as a handout at your next open house, or as a whitepaper to include in your mail marketing, like to expired listings.

Download Report:

Download PDF Version
Download PowerPoint (.pptx) Version
Download Keynote (.key) Version

Need Help?

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