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Monthly Value Program (MVP): 5 Step Strategy for Downsizing Your Home

5 Essential Marketing Activities
Download the August Calendar by clicking here: August 2019 – MVP – Calendar
  1. A CRM that contains your network’s contact information
  2. If you choose to use the Blog Post, you will need a website that allows you to create posts.
    • As a Marketing Club member, the posts are uploaded automatically to your AgentID Site if you have it activated. Click on the “AgentID Site” course card in your Paperless Agent Dashboard to get started.
  3. A way to customize the Report, which we offer in three formats. You only need to have one of these programs to edit the Report:
  4. A Facebook Page
  5. A way to send emails
  6. OPTIONAL: A LinkedIn Profile Page, an Instagram Account, a YouTube Channel

Essential Activities

The Monthly Value Program is released on the first day of the month. It is automatically published to your AgentID Site if you’ve set one up.
If you haven’t set up your
AgentID Site and would like to do so, access instructions here.

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If you have the time, you can make your blog post even more valuable to your readers by customizing it for your local market.

For example, if the blog post is about preparing for a move, you might include links to recommended moving companies or stores where packing materials can be purchased.

Feel free to edit the post to reflect your personal voice and style, as well. Something you don’t agree with or isn’t applicable to your market? Take it out! This is your blog post, so let it reflect your professional views and opinions.

For instructions on how to make edits to a blog post on your AgentID Site, visit: https://dashboard.thepaperlessagent.com/download/editing-a-blog-post-on-your-agentid-site
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5 Step Strategy for Downsizing Your Home

In our “bigger is better” culture, there’s an expectation that each home should be larger and grander than the last. But life changes like divorce, kids leaving for college, or even the simple act of growing older can prompt us to find a smaller home that better suits our shifting needs and lifestyle.

In fact, the advantages of downsizing are being increasingly recognized. A “tiny house movement” has gained passionate advocates who appreciate the benefits of living simply at any age and stage of life. Not only does a smaller home typically cost less, it also takes less time and effort to maintain.1

Whatever your reasons are for downsizing, the process can seem overwhelming. That’s why we’ve outlined five steps to guide you on your journey. And in the end, we hope you’ll find that less is more … more comfort, more security, and more time and energy to spend on the activities and the people that you love.

5 STEPS TO DOWNSIZING SUCCESS

  1. Determine Your Goals and Limitations

The first step is to figure out your goals for your new living environment. Do you want to live closer to family? Are you hoping to cut down on home maintenance? Are you looking for a community with certain amenities?

You should also consider any limitations that will impact the home you choose. For example, are stairs an issue? Do you need access to medical care? In the case of divorce, are there child-custody issues you need to take into account?

Estimate how long you plan to stay in your new home. Do you expect your needs to change during that time?

Make a “wish list” of features and prioritize them from most to least important. If you’d like any assistance with this process, give us a call! We’d be happy to sit down with you for a free consultation. We can also help you assess the value of your current home so you can set a realistic budget for your new one.

  1. Find the Perfect New Home

Once you’ve established your “wish list,” we can begin the search for your new home. As local market experts, we know the ins and outs of all the top communities in our area. We can help you determine the neighborhood and type of home that will best fit your wants and needs.

From family neighborhoods to retirement communities, we serve clients in all stages of life. If you or a loved one are in need of extended support, we can also share our knowledge of the assisted living facilities in town and help you identify those that offer the optimal level of care.

Are you planning to relocate out of town? We can refer you to a trusted real estate professional in your target area who can help you with your search.

  1. Sell Your Current Home

If you’re ready to sell your current home, we’ll begin the process of preparing to list it as we search for your new one.

We have a special interest in helping homeowners who are facing major life transitions, and we offer a full-service real estate experience that aims to remove as much of the stress and hassle of selling your home as possible. We also understand that many of our clients choose to downsize for financial reasons, so we employ tactics and strategies to maximize the potential sales revenue of your home.

We do this by employing our proven three-part approach, which focuses on optimum preparation, pricing, and promotion. As part of that plan, we invest in an aggressive marketing strategy that utilizes online and social media platforms to connect with consumers and offline channels to connect with local real estate agents. This ensures your property gets maximum exposure to prospective buyers.

  1. Sort and Pack Your Belongings

Even before you find your new home, you can begin preparing for your move. A smaller home means less space for your furniture and other possessions, so you will need to decide what to keep and what to sell or donate. Sorting through an entire house full of belongings will take time, so begin as early as possible.

Parting with personal possessions can be an extremely emotional process. Start with a small, unemotional space like a laundry or powder room and work your way up to larger rooms. Focus on eliminating duplicates and anything you don’t regularly use. If you have sentimental pieces, family heirlooms, or just useful items you no longer need, think about who in your life would benefit from having them. For large collections, consider keeping one or two favorite pieces and photographing the rest to put in an album.2

Make sure the items you keep help you achieve the goals you outlined in Step 1. For example, if you want a home that’s easier to clean, cut down on knickknacks that require frequent dusting. If you’re moving to be closer to your grandchildren, choose the shatterproof plates over the antique china.

Allow yourself time to take breaks if you start to feel overwhelmed. If you’re helping a loved one with a move, try to be a patient listener if they want to stop and share stories about particular items or memories throughout the process.3 This can be therapeutic for them and an opportunity for you to learn family history that may otherwise have been forgotten.

  1. Get Help When You Need It

Moving is stressful in any situation. But if you’re downsizing due to health issues or a major life change, it can be an especially tough transition. Don’t be afraid to ask for help.

Seek out friends and family members who can assist with packing and decluttering. If that’s not an option, or if you need additional help, consider hiring a home organizer, full-service moving company, or even a senior move manager, which is a professional who assists older adults and their families with the physical and emotional aspects of relocation.4 You can find one accredited by the National Association of Senior Move Managers at https://www.nasmm.org/find/index.cfm.

If financial constraints are holding back, let us know. We can help you explore the possibility of tapping into the equity in your current home now. That way you can afford to get the assistance you need to make your transition as smooth as possible.

ARE YOU LIVING YOUR BEST LIFE?

If your current home no longer suits your needs, maybe it’s time to consider a change. We would love to help you explore your options. Contact us today to schedule a free, no-obligation consultation.

Sources:

  1. The Tiny Life –
    https://thetinylife.com/what-is-the-tiny-house-movement/
  2. My Move –
    https://www.mymove.com/moving/senior-guide-downsizing/
  3. Daily Caring –
    https://dailycaring.com/5-tips-to-downsizing-for-seniors-keepsakes-mementos/
  4. National Association of Senior Move Managers –
    https://www.nasmm.org

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  • Update email content and add blog post link
  • Send to all your contacts that you have an email address for.

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Subject: Are you ready to rightsize your home for your next stage of life?

Hi {first_name},

It happens every August. I get at least one call from a parent who is sending their youngest child off to college. They are thinking about selling the family home.

In many cases, the person who calls is eager to move. They want to live closer to town or cut down on home maintenance. Their spouse, however, can’t bear the thought of leaving. They’d be happy to stay in their current home forever.

If you’re facing a major milestone or life change, you may be experiencing mixed feelings yourself. Or perhaps you have an elderly parent or loved one who can no longer manage the upkeep of their home but is hesitant to make a change.

My latest blog post explores both the practical and emotional aspects of downsizing for a new stage of life.

5 Step Strategy for Downsizing Your Home —> [insert link to post]

If you are considering a move, I would love to help. I can sit down with you for a free consultation to help you weigh the pros and cons of each scenario, assess the value of your current home, and help you determine a realistic budget for a new one that would meet your present needs.

And please feel free to forward this information along to friends and family members who could use it! Let’s work together to make sure all our loved ones are “rightsized” for their current stage of life.

Sincerely,

[Signature]

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  • Post the copy below to your Facebook Business or Public Figure Page. If the link preview that pops up when you add your blog post doesn’t show the image below, consider adding it as a photo to your post.
    Post Content (click to copy):

    It’s August, which means students across the country are preparing to go back to school. And if you have kids in college, you may be preparing to say goodbye.

    Moving away from home is a rite of passage. And while it can be scary (for both kids and parents), it’s an important step towards adulthood.

    But what about Mom and Dad? What’s your next step? If you’re faced with an empty nest and thinking about moving, you should check out my latest blog post: “5 Step Strategy to Downsizing Your Home”

    [insert link to post]

    Then message me or give me a call. I’d love to help you discover the possibilities your next stage of life has to offer! 🛫⛳💃

  • Share link from Business page to your personal profile
  • Later in the month, post to your Facebook Business or Public Figure Page again using this new post copy and image.
    Post Content (click to copy):

    If you know me well, you know that I became a real estate agent because I enjoy helping people.

    And while I love working with clients who are searching for their dream home, some of my most rewarding professional experiences have involved clients who don’t want to move at all.

    Let’s face it, not every move is a happy one. From divorce to job loss to aging, sometimes we are forced to say goodbye to a home we love before we’re ready. My latest blog post offers tips and guidance for downsizing. It also covers many of the benefits of living simply at any age and stage of life.

    👉 5 Step Strategy for Downsizing Your Home: [insert link to post]

    If you are facing a difficult move and looking for an agent who is compassionate and respectful of your circumstances, I’d love to help. Message or call me to schedule a free consultation.

  • Boost the Post on Business Page to the people in your sphere

Video Prompt

  • Record Video
    Video Prompt:
    • Share a personal story about when you downsized or helped a family member or client downsize for a new stage of life.
    • Talk about how you understand that it can be difficult and the reasons why.
    • Then focus on the positive benefits of “rightsizing,” or moving into a home that better suits your current needs.
    • Suggest they check out your latest blog post with a “5 Step Strategy for Downsizing Your Home” and give you a call if they are considering a move.
  • Post on Business Page
  • Boost the Video

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  • Phone Script:
    Hi [NAME],

    This is [Your Name] at [Company]. I just wanted to say hi and check in. How’s everything with you and the family?

    [pause for response]

    I also wanted to check in because I published a blog post recently on downsizing to a smaller home, and I’ve had so many people reach out and share stories about their own experiences. Some after a divorce or a job loss, and others who have helped their parents or grandparents move when they could no longer manage to live alone.

    I realize what a tough situation this can be for so many. In fact, I went through it when [share a personal story.]

    I just wanted to offer my help and support if you or someone you know is going through a similar situation.

Optional Activities

Post Content (click to copy):

It’s August, which means students across the country are preparing to go back to school. And if you have kids in college, you may be preparing to say goodbye.

Moving away from home is a rite of passage. And while it can be scary (for both kids and parents), it’s an important step towards adulthood.

But what about Mom and Dad? What’s your next step? If you’re faced with an empty nest and thinking about moving, you should check out my latest blog post: “5 Step Strategy to Downsizing Your Home.” (link in profile)

Then message me or give me a call. I’d love to help you discover the possibilities your next stage of life has to offer! 🛫⛳💃

Suggested Hashtags (click to copy):

: #realestate #realtor #realestateagent #realestateexperts #realestatetips #realestategoals #realestatemarket #homesearch  #homeseller #homebuyer #retirement #downsize #declutter #simpleliving #livesimply #minimalist #emptynest

Also include at least one local hashtag, ex: #austinrealestate or #austinhomes

Need Help?

Post Content (Click to Copy):

Are you ready to #downsize and #declutter? Start your journey to #simpleliving with these 5 steps.

Need Help?

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    • Download the LinkedIn image and save it to your computer.
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Post Image (Click to Download):

Post Content (Click to Copy):

Are you ready to rightsize your home for your next stage of life? My latest article outlines 5 steps for #downsizing success.

Suggested Hashtags (click to copy):

#realestate #housing #personalfinance #homesellers #homebuyers #retirement

Also include at least one local hashtag, ex: #austin #austinrealestate or #austinhomes

[modal text=”Click for LinkedIn Article Content” title=”Click to Copy Content” xclass=”button” size=”lg”]5 Step Strategy for Downsizing Your Home

In our “bigger is better” culture, there’s an expectation that each home should be larger and grander than the last. But life changes like divorce, kids leaving for college, or even the simple act of growing older can prompt us to find a smaller home that better suits our shifting needs and lifestyle.

In fact, the advantages of downsizing are being increasingly recognized. A “tiny house movement” has gained passionate advocates who appreciate the benefits of living simply at any age and stage of life. Not only does a smaller home typically cost less, it also takes less time and effort to maintain.[1]

Whatever your reasons are for downsizing, the process can seem overwhelming. That’s why we’ve outlined five steps to guide you on your journey. And in the end, we hope you’ll find that less is more … more comfort, more security, and more time and energy to spend on the activities and the people that you love.  

5 STEPS TO DOWNSIZING SUCCESS

  1. Determine Your Goals and Limitations

The first step is to figure out your goals for your new living environment. Do you want to live closer to family? Are you hoping to cut down on home maintenance? Are you looking for a community with certain amenities?

You should also consider any limitations that will impact the home you choose. For example, are stairs an issue? Do you need access to medical care? In the case of divorce, are there child-custody issues you need to take into account?

Estimate how long you plan to stay in your new home. Do you expect your needs to change during that time?

Make a “wish list” of features and prioritize them from most to least important. If you’d like any assistance with this process, give us a call! We’d be happy to sit down with you for a free consultation. We can also help you assess the value of your current home so you can set a realistic budget for your new one.
 

  1. Find the Perfect New Home

Once you’ve established your “wish list,” we can begin the search for your new home. As local market experts, we know the ins and outs of all the top communities in our area. We can help you determine the neighborhood and type of home that will best fit your wants and needs.

From family neighborhoods to retirement communities, we serve clients in all stages of life. If you or a loved one are in need of extended support, we can also share our knowledge of the assisted living facilities in town and help you identify those that offer the optimal level of care.

Are you planning to relocate out of town? We can refer you to a trusted real estate professional in your target area who can help you with your search.

  1. Sell Your Current Home

If you’re ready to sell your current home, we’ll begin the process of preparing to list it as we search for your new one.

We have a special interest in helping homeowners who are facing major life transitions, and we offer a full-service real estate experience that aims to remove as much of the stress and hassle of selling your home as possible. We also understand that many of our clients choose to downsize for financial reasons, so we employ tactics and strategies to maximize the potential sales revenue of your home.

We do this by employing our proven three-part approach, which focuses on optimum preparation, pricing, and promotion. As part of that plan, we invest in an aggressive marketing strategy that utilizes online and social media platforms to connect with consumers and offline channels to connect with local real estate agents. This ensures your property gets maximum exposure to prospective buyers.

  1. Sort and Pack Your Belongings

Even before you find your new home, you can begin preparing for your move. A smaller home means less space for your furniture and other possessions, so you will need to decide what to keep and what to sell or donate. Sorting through an entire house full of belongings will take time, so begin as early as possible.

Parting with personal possessions can be an extremely emotional process. Start with a small, unemotional space like a laundry or powder room and work your way up to larger rooms. Focus on eliminating duplicates and anything you don’t regularly use. If you have sentimental pieces, family heirlooms, or just useful items you no longer need, think about who in your life would benefit from having them. For large collections, consider keeping one or two favorite pieces and photographing the rest to put in an album.[2]

Make sure the items you keep help you achieve the goals you outlined in Step 1. For example, if you want a home that’s easier to clean, cut down on knickknacks that require frequent dusting. If you’re moving to be closer to your grandchildren, choose the shatterproof plates over the antique china.

Allow yourself time to take breaks if you start to feel overwhelmed. If you’re helping a loved one with a move, try to be a patient listener if they want to stop and share stories about particular items or memories throughout the process.[3] This can be therapeutic for them and an opportunity for you to learn family history that may otherwise have been forgotten.

  1. Get Help When You Need It

Moving is stressful in any situation. But if you’re downsizing due to health issues or a major life change, it can be an especially tough transition. Don’t be afraid to ask for help.

Seek out friends and family members who can assist with packing and decluttering. If that’s not an option, or if you need additional help, consider hiring a home organizer, full-service moving company, or even a senior move manager, which is a professional who assists older adults and their families with the physical and emotional aspects of relocation.[4] You can find one accredited by the National Association of Senior Move Managers at https://www.nasmm.org/find/index.cfm.

If financial constraints are holding back, let us know. We can help you explore the possibility of tapping into the equity in your current home now. That way you can afford to get the assistance you need to make your transition as smooth as possible.


ARE YOU LIVING YOUR BEST LIFE?

If your current home no longer suits your needs, maybe it’s time to consider a change. We would love to help you explore your options. Contact us today to schedule a free, no-obligation consultation.

Sources:

  1. The Tiny Life
  2. My Move
  3. Daily Caring
  4. National Association of Senior Move Managers

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