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Monthly Value Program (MVP): Serious About Selling? 5 Steps to Make Your Home the Best on the Block


Download the June Calendar by clicking here: June 2019 – MVP – Calendar
  1. A CRM that contains your network’s contact information
  2. If you choose to use the Blog Post, you will need a website that allows you to create posts.
    • As a Marketing Club member, the posts are uploaded automatically to your AgentID Site if you have it activated. Click on the “AgentID Site” course card in your Paperless Agent Dashboard to get started.

       

  3. A way to customize the Report, which we offer in three formats. You only need to have one of these programs to edit the Report:
  4. A Facebook Page
  5. A way to send emails
  6. OPTIONAL: A LinkedIn Profile Page, an Instagram Account, a YouTube Channel

Essential Activities

The Monthly Value Program is released on the first day of the month. It is automatically published to your AgentID Site if you’ve set one up.
If you haven’t set up your
AgentID Site and would like to do so, access instructions here.

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If you have the time, you can make your blog post even more valuable to your readers by customizing it for your local market.

For example, if the blog post is about preparing for a move, you might include links to recommended moving companies or stores where packing materials can be purchased.

Feel free to edit the post to reflect your personal voice and style, as well. Something you don’t agree with or isn’t applicable to your market? Take it out! This is your blog post, so let it reflect your professional views and opinions.

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Serious About Selling? 5 Steps to Make Your Home
the Best on the Block

We all want to be good neighbors. But when it comes to selling your home, it’s not just about “keeping up with the Joneses.” It’s about outshining them at every opportunity!

If you’re looking to sell your home fast and for the most money possible, you’ll need a strategy to set it apart from all the other listings competing for buyers in your area. That’s why we’ve outlined our proven, five-step plan for serious sellers.

Use these five tactics to help your listing get noticed, win over buyers, and net a higher sales price than your neighbors!

STEP 1: Stage Your Home to Show Its Full Potential

The average seller will do the minimum to prepare their home for market: clean and declutter, fix anything that’s broken, mow the lawn. And while those tasks are essential, today’s buyers want more than just a clean house and tidy yard. When they dream of buying a new home, they envision a designer house with modern finishes. Help them see your property’s full potential by staging it.

Home staging is one of the hottest trends in real estate—because it works! According to the Real Estate Staging Association, homes that are professionally staged spend 73% less time on the market.1

So what exactly is staging? In a broad sense, staging is the act of preparing your home for market. The goal is to highlight your home’s strengths, minimize any deficiencies, and help buyers envision themselves living in the space. When staging a home, you might rearrange the furniture to make a room feel larger or remove heavy curtains to make it appear brighter.

Some sellers choose to hire a professional home stager, who has specialized training and experience, to maximize the appeal of their home to the largest number of potential buyers. Others may opt to do it themselves, using guidance from their agent.

We can help you determine the appropriate budget and effort required to push your home ahead of the competition in your neighborhood. The good news is, an investment in staging pays off. A 2018 survey found that 85% of staged homes sold for 6-25% more than their unstaged neighbors homes.2

 

STEP 2: Draw Buyers in with High-Quality Listing Photos

You only have one chance to make a first impression with potential buyers. And many buyers will view photos of a listing before they decide whether or not to visit it in person. In fact, 87% of buyers find photos “very useful” in their home search.3 Poor-quality or amateur-looking listing photos could keep buyers from ever stepping through your door.

Since good photography plays such an important role in getting your property noticed, we only work with the top local professionals to photograph our listings. But we don’t just rely on their photography skills when it comes to showcasing your home.

We go the extra mile to ensure your listing photos showcase the true essence of your home. We’re always on site during the photo shoot to help the photographer capture the best angles and lighting, and to let them know about unique or compelling selling features that they should photograph. The extra effort pays off in the end. In fact, listings with high-quality photography sell 32% faster than the competition … and often for more money!4

  

STEP 3: Price It Properly From the Start

Even in a strong real estate market, there are homes that will sit unsold for months on end. This can be the “kiss of death” in real estate, as buyers tend to imagine that there must be something wrong with the property, even if it’s not the case.

But why are those houses still on the market in the first place? It’s because they are often priced too high.

Every buyer has a budget. And most will be viewing listings within a particular price range. If your property is overpriced, it can’t properly compete with the other houses they’re viewing that are priced correctly. Which means it’ll sit on the market until you’re eventually forced to drop the price.

Alternatively, if you price your home aggressively, it can be among the nicest homes that buyers have seen within their budget. This can lead to emotionally-attached buyers, who are often willing to pay a premium or settle for fewer seller concessions. And in certain markets, it can lead to a multiple-offer situation, or bidding war. The end result? More money in your pocket.

We can help you determine the ideal listing price for your home in the current market. Pricing it properly in the beginning is the best way to ensure a fast and profitable sale.

  

STEP 4: Put on a Good Show at Each Showing

Once buyers are interested enough to schedule a visit, it’s crucial that you put on a good show at each showing.

The first step is to make your home readily available—and often on short notice—for buyers to see it. A missed showing is a missed opportunity to sell your home. If you set too many restrictions on when it’s available to view, busy buyers will simply skip over your listing and move on to the next one.

Part of making your home available means keeping it relatively show-ready as long as it’s on the market. Most of us don’t live picture-perfect lives, and our homes reflect the day-to-day reality of our busy (and sometimes messy) families. But a little extra effort spent keeping your home clean, fresh-smelling, and ready for buyers will help it sell faster … which means you can get back to your regular routine as quickly as possible!

 

STEP 5: Use a Proven Promotion Plan

 Most agents are still marketing their listings like they did 20 years ago  … put a sign in the yard, put the listing in the MLS, and pray that it sells. Yet, we know that 93% of buyers search for real estate listings online.3

That’s why we invest in the latest training and technology—to ensure your listing appears in the places where buyers are most likely to look. Our dual-level promotion strategy includes both pre-launch activities designed to seed the marketplace and post-listing activities to ensure your home stays top-of-mind with potential buyers.

By utilizing online and social marketing platforms to connect with consumers and offline channels to connect with local real estate agents, your property gets maximum exposure to prospective buyers.


LET’S GET MOVING

Are you thinking about listing your home? Get a head start on your competition! Contact us for a copy of our Home Seller’s Guide, which offers a complete guide to the home selling process. Or call us to schedule a free no-commitment consultation. We’d love to put together a custom plan to maximize the sales potential of your property!

Sources:

  1. Real Estate Staging Association – https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548
  2. Home Staging Resources –
    https://www.homestagingresources.com/2018-home-staging-statistics/
  3. National Association of Realtors –
    https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf
  4. RIS Media –
    https://rismedia.com/2018/12/12/shocking-stats-importance-photography-real-estate/

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Download Blog Content in Word (.docx) Format

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  • Update email content and add blog post link
  • Send to all your contacts that you have an email address for.

[modal text=”Click for Email Copy” title=”Click to Copy Content” xclass=”button” size=”lg”]
Subject: Serious About Selling? 5 Steps to Make Your Home the Best on the Block

{first_name},

Lately, it seems like there’s a “For Sale” sign on almost every street. In fact, it’s common to see a flood of new listings hit the market this time of year.

With so much competition, many sellers wonder how to make their home stand out from all the others in the neighborhood.

In my latest blog post, I outline the five-step strategy I’ve used to help my clients win over buyers, sell fast, and get the most money for their home … even in a highly competitive market.

“Serious About Selling? 5 Steps to Make Your Home the Best on the Block” [insert link to blog post]

Of course, not every sales strategy is right for every home. If you’re thinking about selling, I can put together a custom plan for your particular property given current market conditions.

Whatever your plans are this summer, I hope you find some time for fun and relaxation. Let’s talk soon!

Sincerely,

[Signature]

P.S.  Are we connected on Facebook yet? I’ve been sharing lots of great content on my Facebook page about the local market, homeownership, and real estate in general. If you think you might find that kind of information useful, you can follow my page for updates: [insert link]

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Download and Customize (Optional) Report:

Download PDF Version
Download PowerPoint (.pptx) Version
Download Keynote (.key) Version

Need Help?
  • Post the copy below to your Facebook Business or Public Figure Page. If the link preview that pops up when you add your blog post doesn’t show the image below, consider adding it as a photo to your post. Post Content (click to copy):
    So, I’ve noticed a trend lately among the homes for sale in [area]. Some sellers are really stepping it up this year. Pulling out all the stops to get their property noticed.Remember when it was enough to simply clean and declutter your home before listing it?
    
    In my latest blog post, I share my favorite ways to make your home stand out in a crowded market.
    
    Trust me, a little extra time and effort can make a HUGE difference when it comes to selling fast and for the most money possible.
    
    If you’re serious about selling, find out the 5 steps we use to make your home the best on the block: [insert link to post]
  • Share link from Business page to your personal profile
  • Later in the month, post to your Facebook Business or Public Figure Page again using this new post copy and image. Post Content (click to copy):
    Guys, I get it. Moving is stressful.And one of the worst parts is having to clean your home so strangers can trek through it at the most inconvenient times possible.
    
    But putting on a “good showing” for buyers is one of my top 5 ways to get your home noticed in a crowded market. (Check out the others here: [insert link to post])
    
    The good news? If you follow my 5-step plan, chances are your home won’t be on the market for long. Which means no more cleaning, no more strangers, and you can move on to the real fun—packing!
    
    Serious About Selling? 5 Steps to Make Your Home the Best on the Block:  [insert link to post]
    
    
  • Boost the Post on Business Page to the people in your sphere

Video Prompt

  • Record Video
    Video Prompt:
    • Choose one of the five steps featured in this month’s Blog Post and share a personal story about how one of the strategies has made a difference for your client/s. For example, “I had a client who had worked with another agent and their listing had expired after X days on the market. We brought in a professional stager and their home sold in a week!”
    • Tell them to check out the blog post for your complete 5-step plan
  • Post on Business Page
  • Boost the Video

Need Help?
  • Phone Script:
    Hi [NAME],

    This is [Your Name] at [Company]. I just wanted to check in and say hi! What are your plans for the summer?

    [pause for response]

    I’m also calling to follow up on an email I sent recently. Did you happen to see it?

    [pause for response]

    In my latest blog post, I share a five-step plan we’ve been using to help our sellers really outshine the competition in their market. I thought you might be curious to see it, but I was also wondering if you know anyone who is thinking about buying or selling a home who might be interested in this information.

Optional Activities

Post Content (click to copy):

Guys, I get it. Moving is stressful.

And one of the worst parts is having to clean your home so strangers can trek through it at the most inconvenient times possible.

But putting on a “good showing” for buyers is one of my top 5 ways to get your home noticed in a crowded market.

The good news? If you follow my 5-step plan (link in profile), chances are your home won’t be on the market for long. Which means no more cleaning, no more strangers, and you can move on to the real fun—packing!

Suggested Hashtags (click to copy):

#realestate #realtor #realestateagent #realestateexperts #realestateinvestment #realestatetips #realestategoals #realestatemarket #homesearch #homeseller #homebuyer #staging #realestatephotos

Need Help?

Post Content (Click to Copy):
If you’re serious about selling your home fast and for top dollar, try this 5-step strategy to help your property stand out in a crowded market. #realestate #staging
Need Help?

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    • Download the LinkedIn image and save it to your computer.
    • Sign into your LinkedIn profile.
    • Select “Write an Article.”
    • Click the large header image (looks like two pictures connected by a plus sign) and select the LinkedIn image file.
    • Click “Open.”
    • Copy and paste the Headline of the article below into the space that says “Headline.”
    • Copy and paste the body of the article below into the space that says “Write here…”
    • Review the article and tweak as necessary. You may need to delete excess line spaces, fix formatting, add image links, etc.
    • Hit “Publish” at the top right corner of your screen. When prompted, type a description of the article and include relevant hashtags. (suggestions below)

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Post Image (Click to Download):

Post Content (Click to Copy):

If you’re serious about selling your home fast and for top dollar, try this 5-step strategy to help your property stand out in a crowded market.

Suggested Hashtags (click to copy):

#realestate #housing #personalfinance #homesellers

Also include at least one local hashtag, ex: #austin #austinrealestate or #austinhomes

[modal text=”Click for LinkedIn Article Content” title=”Click to Copy Content” xclass=”button” size=”lg”]

Serious About Selling? 5 Steps to Make Your Home the Best on the Block

We all want to be good neighbors. But when it comes to selling your home, it’s not just about “keeping up with the Joneses.” It’s about outshining them at every opportunity!

If you’re looking to sell your home fast and for the most money possible, you’ll need a strategy to set it apart from all the other listings competing for buyers in your area. That’s why we’ve outlined our proven, five-step plan for serious sellers.

Use these five tactics to help your listing get noticed, win over buyers, and net a higher sales price than your neighbors!

 

STEP 1: Stage Your Home to Show Its Full Potential

The average seller will do the minimum to prepare their home for market: clean and declutter, fix anything that’s broken, mow the lawn. And while those tasks are essential, today’s buyers want more than just a clean house and tidy yard. When they dream of buying a new home, they envision a designer house with modern finishes. Help them see your property’s full potential by staging it.

Home staging is one of the hottest trends in real estate—because it works! According to the Real Estate Staging Association, homes that are professionally staged spend 73% less time on the market.[1]

So what exactly is staging? In a broad sense, staging is the act of preparing your home for market. The goal is to highlight your home’s strengths, minimize any deficiencies, and help buyers envision themselves living in the space. When staging a home, you might rearrange the furniture to make a room feel larger or remove heavy curtains to make it appear brighter.

Some sellers choose to hire a professional home stager, who has specialized training and experience, to maximize the appeal of their home to the largest number of potential buyers. Others may opt to do it themselves, using guidance from their agent.

We can help you determine the appropriate budget and effort required to push your home ahead of the competition in your neighborhood. The good news is, an investment in staging pays off. A 2018 survey found that 85% of staged homes sold for 6-25% more than their unstaged neighbors homes.[2]

 

STEP 2: Draw Buyers in with High-Quality Listing Photos

You only have one chance to make a first impression with potential buyers. And many buyers will view photos of a listing before they decide whether or not to visit it in person. In fact, 87% of buyers find photos “very useful” in their home search.[3] Poor-quality or amateur-looking listing photos could keep buyers from ever stepping through your door.

Since good photography plays such an important role in getting your property noticed, we only work with the top local professionals to photograph our listings. But we don’t just rely on their photography skills when it comes to showcasing your home.

We go the extra mile to ensure your listing photos showcase the true essence of your home. We’re always on site during the photo shoot to help the photographer capture the best angles and lighting, and to let them know about unique or compelling selling features that they should photograph. The extra effort pays off in the end. In fact, listings with high-quality photography sell 32% faster than the competition … and often for more money![4]

 

STEP 3: Price It Properly From the Start

Even in a strong real estate market, there are homes that will sit unsold for months on end. This can be the “kiss of death” in real estate, as buyers tend to imagine that there must be something wrong with the property, even if it’s not the case.

But why are those houses still on the market in the first place? It’s because they are often priced too high.

Every buyer has a budget. And most will be viewing listings within a particular price range. If your property is overpriced, it can’t properly compete with the other houses they’re viewing that are priced correctly. Which means it’ll sit on the market until you’re eventually forced to drop the price.

Alternatively, if you price your home aggressively, it can be among the nicest homes that buyers have seen within their budget. This can lead to emotionally-attached buyers, who are often willing to pay a premium or settle for fewer seller concessions. And in certain markets, it can lead to a multiple-offer situation, or bidding war. The end result? More money in your pocket.

We can help you determine the ideal listing price for your home in the current market. Pricing it properly in the beginning is the best way to ensure a fast and profitable sale.

 

STEP 4: Put on a Good Show at Each Showing

Once buyers are interested enough to schedule a visit, it’s crucial that you put on a good show at each showing.

The first step is to make your home readily available—and often on short notice—for buyers to see it. A missed showing is a missed opportunity to sell your home. If you set too many restrictions on when it’s available to view, busy buyers will simply skip over your listing and move on to the next one.

Part of making your home available means keeping it relatively show-ready as long as it’s on the market. Most of us don’t live picture-perfect lives, and our homes reflect the day-to-day reality of our busy (and sometimes messy) families. But a little extra effort spent keeping your home clean, fresh-smelling, and ready for buyers will help it sell faster … which means you can get back to your regular routine as quickly as possible!

 

STEP 5: Use a Proven Promotion Plan

 Most agents are still marketing their listings like they did 20 years ago  … put a sign in the yard, put the listing in the MLS, and pray that it sells. Yet, we know that 93% of buyers search for real estate listings online.[3]

That’s why we invest in the latest training and technology—to ensure your listing appears in the places where buyers are most likely to look. Our dual-level promotion strategy includes both pre-launch activities designed to seed the marketplace and post-listing activities to ensure your home stays top-of-mind with potential buyers.

 

By utilizing online and social marketing platforms to connect with consumers and offline channels to connect with local real estate agents, your property gets maximum exposure to prospective buyers.

 

LET’S GET MOVING

Are you thinking about listing your home? Get a head start on your competition! Contact us for a copy of our Home Seller’s Guide, which offers a complete guide to the home selling process. Or call us to schedule a free no-commitment consultation. We’d love to put together a custom plan to maximize the sales potential of your property!

 

Sources:

  1. Real Estate Staging Association
  2. Home Staging Resources
  3. National Association of Realtors
  4. RIS Media

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