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Monthly Value Program (MVP): Everything You Need to Know About iBuyers and the “Instant Cash Offer”

5 Essential Marketing Activities
Download the September Calendar by clicking here: October 2019 – MVP – Calendar
  1. A CRM that contains your network’s contact information
  2. If you choose to use the Blog Post, you will need a website that allows you to create posts.
    • As a Marketing Club member, the posts are uploaded automatically to your AgentID Site if you have it activated. Click on the “AgentID Site” course card in your Paperless Agent Dashboard to get started.
  3. A way to customize the Report, which we offer in three formats. You only need to have one of these programs to edit the Report:
  4. A Facebook Page
  5. A way to send emails
  6. OPTIONAL: A LinkedIn Profile Page, an Instagram Account, a YouTube Channel

Essential Activities

The Monthly Value Program is released on the first day of the month. It is automatically published to your AgentID Site if you’ve set one up. If you haven’t set up your AgentID Site and would like to do so, access instructions here. OPTIONAL: Customize the Post for Your Local Market
If you prefer to post the blog to your own website, click the image to download and then get the content by clicking the button below the image. Click for Monthly Blog Post Content Download Blog Content in Word (.docx) Format

Need Help?

  • Update email content and add blog post link
  • Send to all your contacts that you have an email address for.
Download and Customize (Optional) Report:

Download PDF Version
Download PowerPoint (.pptx) Version
Download Keynote (.key) Version

Need Help?
  • Post the copy below to your Facebook Business or Public Figure Page. If the link preview that pops up when you add your blog post doesn’t show the image below, consider adding it as a photo to your post.
    Post Content (click to copy):

    Curious about those “Instant Cash Offers” being touted as the quick and easy way to sell your home?

    They’ve made a big splash in the real estate industry, but are they legit?

    In my latest blog post, I give you the inside scoop on iBuyers like Opendoor and Zillow Offers. I also share strategies you can use to get a fair deal if you decide to work with one.

    Find out Everything You Need to Know About iBuyers and the “Instant Cash Offer” [insert link to post]

  • Share link from Business page to your personal profile
  • Later in the month, post to your Facebook Business or Public Figure Page again using this new post copy and image.
    Post Content (click to copy):
    Wondering if those ads for “Instant Cash Offers” to buy your home are too good to be true? I can help you decide.

    iBuyers claim to be the quick and easy way to buy and sell real estate. And while they may be a good option for some sellers, they’re not the best option for everyone.

    Check out my latest blog post on Everything You Need to Know About iBuyers and the “Instant Cash Offer” [insert link to post]

    Then message me or give me a call to schedule a free consultation. I will help you weigh the pros and cons of all of your available options. And if you decide to sell to an iBuyer, I can help you get the best deal possible.

  • Boost the Post on Business Page to the people in your sphere

Video Prompt

  • Record Video
    Video Prompt:
    • VISUAL: If you can find ads or other marketing materials from iBuyers hold them up and read some of the claims/taglines, like “get an offer with the press of a button,” “skip the hassle of listing,” and “easiest way to sell your home”
    • You may have seen some of these ads around town and wondered if these claims were true.
    • Well, I’ve done the hard work for you. I’ve looked into all the major iBuyers operating in our area, including (name them), and I have contacts at [all/several] of them.
    • If you’re interested in selling your home to an iBuyer, or even buying one of their properties, let me know. I can help you reach out to them, weigh your options, and get the best deal possible.
    • Encourage the viewer to read your latest blog post to find out everything they need to know about iBuyers and the instant cash offer and message you to schedule a free consultation.
  • Post on Business Page
  • Boost the Video

Need Help?
  • Phone Script:

    Hi [NAME],

    This is [Your Name] at [Company]. I’m just calling to check in and see how things are going. How are you?

    [Chat]

    While I have you on the phone, do you mind if I ask, have you been getting bombarded with ads and letters from the new iBuyers that have come to town, like  [insert names of companies operating in your area]?

    [Pause for response]

    Well, I’ve been getting a lot of questions about them from friends and clients, so I put together a blog post on the topic. I emailed it to you [insert time frame]. If you haven’t had a chance to read the post, I think you might find it interesting.

    It’s always exciting for me to see new technology come to the real estate market.

    And I want to let you know that I’m following these companies very closely, how they operate and if their offerings could benefit my clients.

    I think that for some clients, they may be a good option. Unfortunately, others will end up losing a lot of money if they choose to go with one of their “quick cash offers.”

    So if it’s something you, or someone you know, are interested in exploring, feel free to give me a call first. I’m always here to help.

Optional Activities

Post Content (click to copy):

Curious about those “Instant Cash Offers” being touted as the quick and easy way to sell your home?  💵💵💵

They’ve made a big splash in the real estate industry, but are they legit? 😏

In my latest blog post (link in profile), I give you the inside scoop on iBuyers like Opendoor and Zillow Offers. I also share strategies you can use to get a fair deal if you decide to work with one.

Suggested Hashtags (click to copy):

: #realestate #realtor #realestateagent #realestateexperts #realestatetips #realestategoals #realestatemarket #homesearch  #homeseller #homebuyer #ibuyers #sellyourhome

Also include at least one local hashtag, ex: #austinrealestate or #austinhomes

Need Help?

Post Content (Click to Copy):

Is decluttering and staging your home for sale too much effort? Find out if an “instant cash offer” from an iBuyer like Opendoor or Offerpad is the better way to go.

Need Help?

Click for Posting to LinkedIn Instructions

Post Image (Click to Download):

Post Content (Click to Copy):

iBuyers are the new real estate industry disruptors. But are their “instant cash offers” a smart way to sell your home? Read my latest article to find out how companies like Opendoor and Zillow Offers operate and if they could change the way we buy and sell homes.

Suggested Hashtags (click to copy):

#realestate #housing #personalfinance #homesellers #homebuyers

Also include at least one local hashtag, ex: #austin #austinrealestate or #austinhomes

Click for LinkedIn Article Content

Need Help?

Print the Report to use as a handout at your next open house, or as a whitepaper to include in your mail marketing, like to expired listings.

Download Report:

Download PDF Version
Download PowerPoint (.pptx) Version
Download Keynote (.key) Version

Need Help?

  • Use Cover Letter Template to send out PDF Report:
    Download PDF Version
  • Send to personal contacts & past clients

Need Help?

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