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Monthly Value Program (MVP): National Snapshot: How’s the Real Estate Market?

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Download the September Calendar by clicking here: September 2019 – MVP – Calendar
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The Monthly Value Program is released on the first day of the month. It is automatically published to your AgentID Site if you’ve set one up. If you haven’t set up your AgentID Site and would like to do so, access instructions here. [modal text=”OPTIONAL: Customize the Post for Your Local Market” title=”Customize the Post for Your Local Market” xclass=”” size=”lg”] If you have the time, you can make your blog post even more valuable to your readers by customizing it for your local market. For example, if the blog post is about preparing for a move, you might include links to recommended moving companies or stores where packing materials can be purchased. Feel free to edit the post to reflect your personal voice and style, as well. Something you don’t agree with or isn’t applicable to your market? Take it out! This is your blog post, so let it reflect your professional views and opinions. For instructions on how to make edits to a blog post on your AgentID Site, visit: https://dashboard.thepaperlessagent.com/download/editing-a-blog-post-on-your-agentid-site [modal-footer] [/modal-footer] [/modal]
If you prefer to post the blog to your own website, click the image to download and then get the content by clicking the button below the image. [modal text=”Click for Monthly Blog Post Content” title=”Click to Copy Content” xclass=”button” size=”lg”] National Snapshot: How’s the Real Estate Market? The Canadian real estate market is heating up again! After a cooldown in 2018, economists predicted a modest rebound this year. However, the housing market has exceeded expectations with total national sales volume on the rise since March. July sales were up 3.5% from the previous month and 12.6% higher than last year.1 So what triggered this faster-than-expected turnaround and renewed market activity? And is it sustainable? To answer these questions, we take a closer look at some of the key indicators and explore what they mean for buyers, sellers, and homeowners. HOME VALUES ARE RISING The scenario varies by market, but nationally, home values are on the rise. According to the Canadian Real Estate Association, the average sales price in July was up 3.9% from the same month last year. And CREA’s Aggregate Composite MLS Home Price Index—which can more accurately track pricing trends across comparable homes—shows a slow but steady climb since January.1 Toronto-Dominion Bank Economist James Marple attributes the increase in housing prices and sales activity to positive economic fundamentals. “As they have in the past, strong population growth, solid job growth and lower mortgage rates appear to be doing the job of supporting Canadian housing demand.”2 “The immediate downside risk to home prices have diminished considerably,” Marple added. “While affordability will remain a constraint in major high-priced markets, prices appear more likely to increase than decrease over the next year.”2 What does it mean for you? Those who were concerned about a market crash should take comfort in these latest numbers, which indicate that the cooling effects of the stress test are diminishing. If you’ve been waiting on the sidelines to buy, don’t let fear hold you in limbo. The market is cyclical, and home prices will continue to fluctuate. But over the long term, real estate has consistently proven to be a good investment. FIXED-RATE MORTGAGES ARE ON SALE Historically, Canadians have had to pay a premium for a fixed-rate mortgage. Those who wanted to lock in a set payment for five years were charged a higher rate of interest. But a slide in the international bond market has made it cheaper for mortgage lenders to offer fixed-rate mortgages than variable ones.3 In fact, rates on standard five-year fixed-rate mortgages are at their lowest level in two years. Meanwhile, in July, the Bank of Canada dropped its five-year benchmark rate for the first time since September 2016. The rate, which is used in the bank’s mandated mortgage stress test, was dropped from 5.39% to 5.19%, making it easier for borrowers to qualify for a mortgage.4 These lower rates have given a boost to buyers and the market in general. “We’ve now had a reawakening of sales for several months,” said Avery Shenfeld, chief economist at CIBC Capital Markets in Toronto. “In addition, mortgage rates have been edging lower so the combination of the two is making for an active market.”5 What does it mean for you? If you’re looking to buy a home, now is a great time to lock in a low fixed-rate mortgage. Not only will you save money, it will also guarantee you a predictable monthly payment (and peace of mind) over the next several years. NEW INVENTORY IS ON THE WAY Across the country, new home starts are on the rise. The uptick in construction is being led by Montreal and Vancouver, while Toronto—which tops the continent in number of active cranes—is beginning to see a decline in starts.6 July construction levels were 10% higher than the previous year and 17% higher than the median rate of growth over the last 10 years.6 Meanwhile, the number of new real estate listings in July declined slightly by .4%.5 The Royal Bank of Canada predicts this will help balance the incoming pipeline of new construction. “Elevated levels of apartment construction in Vancouver, Toronto and Montreal raise some longer-term absorption issues. There’s little risk near term as unsold inventories are low at the present time.”7 What does it mean for you? If you’ve had trouble finding the right property in the past, you may want to take a look at new options hitting the market. And if you’re planning to sell your current home, now may be a good time to list. Competition from new construction is likely to increase over the next few years. HOMEOWNERSHIP IS BECOMING MORE AFFORDABLE According to the National Bank of Canada, housing is finally becoming more affordable. In fact, during the second quarter of this year, the cost of owning a home, relative to income, fell to its lowest level in a decade.8 An increase in wages, combined with falling mortgage rates, is helping to bring the relative cost of homeownership down. The average percentage of household income that went toward a mortgage payment fell from 48.7% to 45.1% in the 11 major cities included in the report.8 Of course, it’s still significantly higher than the 30% benchmark that is generally considered optimal. So, while many Canadian markets may be a long way from being considered “affordable,” the trend seems to be moving in the right direction. What does it mean for you? If you’ve previously been unable to afford or qualify for a mortgage, it may be worth another try. A decline in mortgage rates, an increase in housing supply, and a lower stress test benchmark rate could help put your dreams of homeownership within reach. WE’RE HERE TO GUIDE YOU While national real estate numbers can provide a “big picture” outlook, real estate is local. As local market experts, we can guide you through the ins and outs of our market and the issues most likely to impact sales and home values in your particular neighbourhood. If you have specific questions or would like more information about how market changes could affect you, contact us to schedule a free consultation. We’re here to help you navigate this shifting real estate landscape. Sources:
  1. Canadian Real Estate Association – https://www.crea.ca/housing-market-stats/stats/
  2. CBC – https://www.cbc.ca/news/business/crea-home-sales-prices-up-july-1.5247892
  3. Global News – https://globalnews.ca/news/5666381/fixed-variable-mortgage-rates-canada-inverted-yield-curve/
  4. Global News – https://globalnews.ca/news/5659838/mortgage-stress-test-rate-bank-canada/
  5. Global News – https://business.financialpost.com/real-estate/mortgages/canadian-home-sales-rise-for-fifth-straight-month-as-mortgage-rates-decline
  6. Better Dwelling – https://betterdwelling.com/canadian-new-home-starts-jump-pushed-by-montreal-and-vancouver/
  7. Royal Bank of Canada – http://www.rbc.com/economics/economic-reports/pdf/canadian-housing/healthcheck-august18.pdf
  8. Huffington Post – https://www.huffingtonpost.ca/entry/housing-affordability-canada_ca_5d4f5ef0e4b0820e0af6627d
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Subject: Did Canadian real estate get its groove back?

Hi {first_name},

After a slowdown in 2018, the Canadian real estate market appears to be making a comeback with five straight months of growth.

But will it last? And what does it mean for buyers, sellers, and homeowners?

You can find answers to these questions and more in our latest blog post, National Snapshot: How’s the Real Estate Market? [insert link to post]

In the post, we also discuss the latest trends in mortgage rates and real estate prices and reveal some good news for buyers who have been unable to find or afford a home in the past.

If you have any questions or would like to discuss what we’re seeing in our local market, reply to this email or give us a call. We’d love to hear from you!

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P.S. If you don’t already follow us on Facebook, click here and hit the “Like” button to receive notifications about future blog posts and market updates!

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    We talk a lot about the [insert city] real estate market, but what about national numbers? Where is the country headed, and how will it impact local buyers, sellers, and homeowners?Find out in our latest blog post!

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    Have you heard the news? The Canadian Real Estate Market is heating up again!🔥🔥🔥Find out what’s happening with the housing market, mortgage rates, and real estate prices in our latest blog post.

    National Snapshot: How’s the Real Estate Market?  [insert link to post]

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    • INTRO: “I share a lot about the local housing market, but it’s also important to keep an eye on national real estate trends and where the country is headed.”
    • Compare and contrast how what you’re seeing in your local market is similar and/or different than the national trends discussed in the latest blog post.
    • Share any reasons why it might be a good time to buy or sell real estate right now, such as low mortgage rates for buyers or low inventory for sellers in a particular segment.
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  • Phone Script:

    Hi [NAME],

    This is [Your Name] at [Company]. I’m just calling to check in and see how things are going. How are you?

    [Chat]

    Another reason I’m calling is to follow up on an email I sent you with our latest blog post on the state of the Canadian housing market. Did you have a chance to read it?

    [Pause for response]

    I’ve been getting a lot of calls from clients and friends who read the post and want to know how the national numbers compare with what we’re seeing locally.

    Do you follow the local real estate market at all?

    [pause for response]

    [If they seem curious]
    Here’s what we’re seeing in our local area ...

    [If they don’t seem curious/concerned about real estate]
    Do you know anyone who is considering buying or selling a home who might find this information useful?

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We talk a lot about the [insert city] real estate market, but what about national numbers? Where is the country headed, and how will it impact local buyers, sellers, and homeowners?

Find out in our latest blog post—National Snapshot: How’s the Real Estate Market? (link in profile)

Suggested Hashtags (click to copy):

: #realestate #realtor #realestateagent #realestateexperts #realestatetips #realestategoals #realestatemarket #homesearch #homeseller #homebuyer #realestateinvestor #realestateinvesting 

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Dreaming about a new house in [city]? Find out if it’s a good time to buy real estate!

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Have you heard the news? The Canadian Real Estate Market is heating up again! Find out what’s happening with the housing market, mortgage rates, and real estate prices in my latest article.

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#realestate #housing #personalfinance #homesellers #homebuyers #economics #investing

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National Snapshot: How’s the Real Estate Market?

The Canadian real estate market is heating up again!

After a cooldown in 2018, economists predicted a modest rebound this year. However, the housing market has exceeded expectations with total national sales volume on the rise since March. July sales were up 3.5% from the previous month and 12.6% higher than last year.[1]

So what triggered this faster-than-expected turnaround and renewed market activity? And is it sustainable?

To answer these questions, we take a closer look at some of the key indicators and explore what they mean for buyers, sellers, and homeowners.


HOME VALUES ARE RISING

The scenario varies by market, but nationally, home values are on the rise. According to the Canadian Real Estate Association, the average sales price in July was up 3.9% from the same month last year. And CREA’s Aggregate Composite MLS Home Price Index—which can more accurately track pricing trends across comparable homes—shows a slow but steady climb since January.[1]

Toronto-Dominion Bank Economist James Marple attributes the increase in housing prices and sales activity to positive economic fundamentals. “As they have in the past, strong population growth, solid job growth and lower mortgage rates appear to be doing the job of supporting Canadian housing demand.”[2]

“The immediate downside risk to home prices have diminished considerably,” Marple added. “While affordability will remain a constraint in major high-priced markets, prices appear more likely to increase than decrease over the next year.”[2]


What does it mean for you?
Those who were concerned about a market crash should take comfort in these latest numbers, which indicate that the cooling effects of the stress test are diminishing. If you’ve been waiting on the sidelines to buy, don’t let fear hold you in limbo. The market is cyclical, and home prices will continue to fluctuate. But over the long term, real estate has consistently proven to be a good investment.


FIXED-RATE MORTGAGES ARE ON SALE

Historically, Canadians have had to pay a premium for a fixed-rate mortgage. Those who wanted to lock in a set payment for five years were charged a higher rate of interest. But a slide in the international bond market has made it cheaper for mortgage lenders to offer fixed-rate mortgages than variable ones.[3]

In fact, rates on standard five-year fixed-rate mortgages are at their lowest level in two years. Meanwhile, in July, the Bank of Canada dropped its five-year benchmark rate for the first time since September 2016. The rate, which is used in the bank’s mandated mortgage stress test, was dropped from 5.39% to 5.19%, making it easier for borrowers to qualify for a mortgage.[4]

These lower rates have given a boost to buyers and the market in general. “We’ve now had a reawakening of sales for several months,” said Avery Shenfeld, chief economist at CIBC Capital Markets in Toronto. “In addition, mortgage rates have been edging lower so the combination of the two is making for an active market.”[5]

What does it mean for you?

If you’re looking to buy a home, now is a great time to lock in a low fixed-rate mortgage. Not only will you save money, it will also guarantee you a predictable monthly payment (and peace of mind) over the next several years.


NEW INVENTORY IS ON THE WAY

Across the country, new home starts are on the rise. The uptick in construction is being led by Montreal and Vancouver, while Toronto—which tops the continent in number of active cranes—is beginning to see a decline in starts.[6]

July construction levels were 10% higher than the previous year and 17% higher than the median rate of growth over the last 10 years.[6]

Meanwhile, the number of new real estate listings in July declined slightly by .4%.[5] The Royal Bank of Canada predicts this will help balance the incoming pipeline of new construction. “Elevated levels of apartment construction in Vancouver, Toronto and Montreal raise some longer-term absorption issues. There’s little risk near term as unsold inventories are low at the present time.”[7]

What does it mean for you?

If you’ve had trouble finding the right property in the past, you may want to take a look at new options hitting the market. And if you’re planning to sell your current home, now may be a good time to list. Competition from new construction is likely to increase over the next few years.


HOMEOWNERSHIP IS BECOMING MORE AFFORDABLE

According to the National Bank of Canada, housing is finally becoming more affordable. In fact, during the second quarter of this year, the cost of owning a home, relative to income, fell to its lowest level in a decade.[8]

An increase in wages, combined with falling mortgage rates, is helping to bring the relative cost of homeownership down. The average percentage of household income that went toward a mortgage payment fell from 48.7% to 45.1% in the 11 major cities included in the report.[8] Of course, it’s still significantly higher than the 30% benchmark that is generally considered optimal.

So, while many Canadian markets may be a long way from being considered “affordable,” the trend seems to be moving in the right direction.

What does it mean for you?

If you’ve previously been unable to afford or qualify for a mortgage, it may be worth another try. A decline in mortgage rates, an increase in housing supply, and a lower stress test benchmark rate could help put your dreams of homeownership within reach.

 

WE’RE HERE TO GUIDE YOU

While national real estate numbers can provide a “big picture” outlook, real estate is local. As local market experts, we can guide you through the ins and outs of our market and the issues most likely to impact sales and home values in your particular neighbourhood.

If you have specific questions or would like more information about how market changes could affect you, contact us to schedule a free consultation. We’re here to help you navigate this shifting real estate landscape.

 

Sources:

  1. Canadian Real Estate Association
  2. CBC
  3. Global News
  4. Global News
  5. Global News
  6. Better Dwelling
  7. Royal Bank of Canada
  8. Huffington Post

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