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Monthly Value Program (MVP): Will Your Remodel Pay Off? The Best (and Worst) Ways to Spend Your Budget – Paperless Agent Marketing Club Dashboard
 

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Monthly Value Program (MVP): Will Your Remodel Pay Off? The Best (and Worst) Ways to Spend Your Budget


 
 
 
 
5 Essential Marketing Activities
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Download the July Calendar by clicking here:
July 2019 – MVP – Calendar

  1. A CRM that contains your network’s contact information
  2. If you choose to use the Blog Post, you will need a website that allows you to create posts.
    • As a Marketing Club member, the posts are uploaded automatically to your AgentID Site if you have it activated. Click on the “AgentID Site” course card in your Paperless Agent Dashboard to get started.
  3. A way to customize the Report, which we offer in three formats. You only need to have one of these programs to edit the Report:
  4. A Facebook Page
  5. A way to send emails
  6. OPTIONAL: A LinkedIn Profile Page, an Instagram Account, a YouTube Channel

Essential Activities

The Monthly Value Program is released on the first day of the month. It is automatically published to your AgentID Site if you’ve set one up. If you haven’t set up your AgentID Site and would like to do so, access instructions here. OPTIONAL: Customize the Post for Your Local Market
If you prefer to post the blog to your own website, click the image to download and then get the content by clicking the button below the image. Click for Monthly Blog Post Content Download Blog Content in Word (.docx) Format

Need Help?

  • Update email content and add blog post link
  • Send to all your contacts that you have an email address for.
Download and Customize (Optional) Report:
Download PDF Version Download PowerPoint (.pptx) Version Download Keynote (.key) Version
Need Help?
  • Post the copy below to your Facebook Business or Public Figure Page. If the link preview that pops up when you add your blog post doesn’t show the image below, consider adding it as a photo to your post. Post Content (click to copy):
    If you’ve ever been through a major home remodel, you know how awful it can be. The stress, the dust, the constant stream of workers. It’s a major disruption.In fact, I work with buyers all the time who would rather move than live through it!Of course, after it’s over, most homeowners are glad they decided to remodel and love the results. But will the financial investment pay off when it comes time to sell?
    
    My latest blog post answers that question. Find out which home renovation projects offer the highest and lowest returns at resale.
    
    Them message me or comment below if you’d like a free customized analysis of your upcoming project. I can help you determine how it will impact the value of your home.
    
    [insert link to post]
  • Share link from Business page to your personal profile
  • Later in the month, post to your Facebook Business or Public Figure Page again using this new post copy and image. Post Content (click to copy):
    I see so many homeowners make this common mistake when it comes to home renovations.They take out a home equity loan to remodel or make an addition to their home and they expect to recoup the costs when they sell.Unfortunately, some home renovations only pay back a fraction of their cost at resale. Less than half of your investment!
    
    PLEASE friends. I don’t want to see this happen to you!
    
    Check out my latest blog post that covers six popular home renovation projects and find out which ones offer the highest and lowest returns on investment.
    
    Then call or message me before you invest in any major home improvements. I can run a free customized analysis on your project to determine how it will impact the value of your home.
    
    Let’s work together now so there are no unpleasant surprises down the road!
  • Boost the Post on Business Page to the people in your sphere

Video Prompt

  • Record Video
    Video Prompt:
    • Find a real-life example of a high-return renovation to showcase. You can use a current listing (yours or another agent in your brokerage) or an example in your own home or friend’s home. Tip: If you showcase an example in your own home, make sure it doesn’t come across as boastful. And of course, if you showcase an example in a current listing, make sure to only say positive things!
    • Talk about how and why it adds value to the home. You can find stats in this report if it’s not one of the renovations covered in the blog post: https://www.remodeling.hw.net/cost-vs-value/2019/
    • Then let the viewer know they can read your blog post to find out the remodeling projects with the best and worst returns on investment. Be sure to link to the blog post in the Facebook post copy.
  • Post on Business Page
  • Boost the Video

Need Help?
  • Phone Script:
    Hi [NAME],

    This is [Your Name] at [Company]. I just wanted to say hi and see how you summer is going.

    [pause for response]

    That sounds like fun!

    Well, I also wanted to check in to see if you’re tackling any home improvement projects this summer.

    It tends to be one of the busiest times of year for remodeling, so I always like to offer free custom evaluations to my friends and clients.

    It can help you assess how your investment is going to impact the value of your home.

    Is that something you might be interested in?

Optional Activities

Post Content (click to copy):

If you’ve ever been through a major home remodel, you know how awful it can be. The stress, the dust, the constant stream of workers. It’s a major disruption.

In fact, I work with buyers all the time who would rather move than live through it!

Of course, after it’s over, most homeowners are glad they decided to remodel and love the results. But will the financial investment pay off when it comes time to sell?

My latest blog post answers that question (link in profile). Find out which home renovation projects offer the highest and lowest returns at resale.

Them message me or comment if you’d like a free customized analysis of your upcoming project. I can help you determine how it will impact the value of your home.

Suggested Hashtags (click to copy):

: #realestate #realtor #realestateagent #realestateexperts #realestateinvestment #realestatetips #realestategoals #realestatemarket #homesearch #homeseller #homebuyer #homerenovation #remodel #remodeling #homeimprovement

Need Help?

Post Content (Click to Copy):

Find out if your home renovation project will pay off when it comes time to sell! #remodel #homerenovation

Need Help?

Click for Posting to LinkedIn Instructions

Post Image (Click to Download):

Post Content (Click to Copy):

Which #homerenovation projects offer the highest and and lowest returns are resale? Find out in my latest article.

Suggested Hashtags (click to copy):

#realestate #housing #personalfinance #homeseller

Also include at least one local hashtag, ex: #austin #austinrealestate or #austinhomes

Click for LinkedIn Article Content

Need Help?

Print the Report to use as a handout at your next open house, or as a whitepaper to include in your mail marketing, like to expired listings.
Download Report:
Download PDF Version Download PowerPoint (.pptx) Version Download Keynote (.key) Version
Need Help?

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